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Another reason why self-publishing is a bad idea…

24 February 2010

It’s getting easier and easier to sell self-published books even through mainstream dealers like Barnes and Noble and Amazon.com, largely thanks to the e-book “revolution.”  However, I’d warn my fellow writers against doing such a thing unless they are already well-established and guaranteed good sales. (Wil Wheaton self-publishes through Lulu, and though he has a niche fanbase, it is well established and he already has reliable sales-numbers.)

It may be incredibly gratifying to finally see your name on the cover of a book, in a store, but for an unestablished author, this may be shooting yourself in the foot. Say you self-publish that first book and it sells a few copies, mostly to friends and family, of course, and a few others. Then, miracle of all miracles, your next book gets picked up by a Big Name Publisher. Big Name Publisher has more resources at its disposal and wants to make money from your book, so it will go out and promote it heavily.

However, the bookstores they try to market your book to pull up your name as the author and look at how many of your other books it has sold, and the number of books it buys is based on that. Big Name Publisher sees that the bookstores aren’t interested in selling your books, and that’s that.

There have been authors who have had to change their names just to get away from the low sales figures attached to their initial self-published books. This is not the path to a spot on the Bestseller lists, it is actually likely to work against you ever having that opportunity, no matter how good your writing is. If you choose to self-publish in spite of the problems with it, I’d recommend using a pseudonym. You can always come back and “reclaim” the book under your real name later if you do get the real big break, as Stephen King (aka Richard Bachman) and Anne Rice (A. N. Roquelaire) have done.

Offering writing for free over the internet to gain an audience is, however, a good way of promoting yourself, but even then you have to be careful. The same easy self-publishing platforms that authors are beginning to take advantage of are being used by unscrupulous publishers to steal content and offer it for sale.

Creative Commons offers an easy way to protect and license your content, but be careful that you do not accidentally sign away your rights to any money that is made from it.  If you choose to license your work with Creative Commons, make sure to choose a license that ensures that your work can only be used and shared non-commercially – that is, people are free to download, read, and share, but not sell, your work.  You can still offer your books for free over the internet with a full copyright rather than a CC license without giving up any rights to it at all.

Like I say, though you earn nothing from it, offering free samples or even complete books for free can be an excellent way to begin to gain an audience, as well as giving you a place to direct potential agents and publishers to so that they can easily see what you’ve done. The trick is to be careful and to keep a watch on the most popular self-publishing and e-book publishing websites to ensure that your work does not get stolen.

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